JOMO Research & The name

JOMO Research: A 10-year project to help Vietnam startups/businesses understand and take advantage of the local economy, by Ngân Sâu & strategic partners.


JOMO (the Joy of Missing Out) is the emotionally intelligent antidote to FOMO (the Fear of Missing Out) and is essentially about being present and being content with where you are at in life. 

Source: PsychologyToday

Why JOMO, in research, seriously?

We believe in
Business/Vietnam Market fit 

While many people are looking for global market expansion, we do believe in the emerging market like Vietnam is still not fully explored.

We believe in
Hybrid Method & Practical Solutions

We are problem solver, not presentation maker. Flexible Solutions to Complex Problems is our approach strategy. 


We believe in 
Achieving Joyful Sustainability

We do appreciate the contribution from every stakeholder in the common project. We strive for Progress not Perfection.

A story behind JOMO Research

JOMO Research founded by Ngân Sâu (Lê Huỳnh Kim Ngân), full-time researcher and business consultant for the top global tech companies exploring Vietnam market. Ngan has involved in Vietnam and Southeast Asia startup ecosystem for 10 years, featured on as one of top 10 people you should meet. It's time for Ngan to help more Vietnam startups/businesses understand and take advantage of the local economy.  

Further details about Ngân Sâu on her website (Vietnamese-friendly)

"Ngan is a dedicated person with a big passion for startups, Ngan and her team are willing to help startups all the way they can. She also has a deep insight about the Vietnam's startup eco-system, market and startup people.

Quan Truong, Founder & CEO @ Beeketing